For B2B Marketers that are looking to successfully engage buyers and target accounts, intent data presents an unrivalled opportunity to deliver 1:1 relevance at scale. The ability to predict buyer behavior allows marketing and sales teams to customize and adapt top of funnel programs, improve lead scoring/nurturing, prioritize outreach and provide account intelligence to sales teams.
Join MeritB2B and 180byTwo as we take a deep dive into all things B2B Intent Data.
You will learn:
- What is intentdata and why is it important?
- How is intentdata sourced and what are the different kinds of intent data?
- Ways you can activate intentdata for ABM/Social/Content Syndication
- How to use office location based intentdata for sales prioritization
- Other aspirational/novel use cases of intentdata
Our Presenters:
- Ben Goldman | SVP of Digital and Performance Marketing at 180byTwo, a MeritB2B Company
- Alex Lukashov | VP of DaaS Sales at 180byTwo, a MeritB2B Company
We hope you will join us!
For more information, please visit https://180bytwo.com/intent-data-b2b-marketers/
To register, please visit https://register.gotowebinar.com/register/6802524923276205840
Date & Time:
Thu, Apr 29, 2021 2:00 PM – 2:45 PM EDT